Vivek is out. Endorses Trump.
(twitter.com)
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Vivek ran the campaign DeSantis should have run: he raised his national profile and ingratiated himself to Trump voters while bringing up important issues to the forefront. He drove the conversation. He reaped all the secondary benefits. This is all because he accepted that there was no way to beat Trump. It may be true that, as some people reported, he was hoping Trump would have to drop out due to legal troubles and he'd scoop up MAGA voters - who knows.
DeSantis never accepted Trump as the inevitable nominee, took a shot at the king, and missed. Now he's saddled with the image of platform lifts in his boots.
People actually LIKE Trump as a person and Trump shows that he also likes THEM. This is truly an invaluable quality in politics. You can't say the same about any other candidate in the 21st century, including all other current competitors.
DeSantis needed to lean into that "Trump but competent" narrative that started congealing around him in the early days. Campaign with a necklace of finger bones or something like that and tell a little Trump-esque story about it.
But some combination of his donors not letting him do this and him listening to the stupidest campaign managers on the planet kept him from adopting this obvious strategy
This is why I could never get behind Desantis - while competent and racking up scalps as a governor, his shift to campaigning for President made it clear he was being managed to be 'nicer, kinder'.
People don't want 'nice' or 'kind'. People want their fucking scalps, and they'll vote for who they think will get them.
It's funny, other critics call him 'abrasive'.
you should look into his primary hatchetwoman and his top two backers. they aren't nice and kind people and they have very, very bad plans for the USA.
Good analysis.