Dear Prime member,
We are writing to you today about an upcoming change to your Prime Video experience. Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership. We will also offer a new ad-free option for an additional $2.99 per month that you can sign up for here.
Cable would be preferable at this point.
At least with cable you wouldn't have to subscribe to a dozen different cable companies to get all the channels you want.
I like how Taskmaster has their own streaming service. I wonder if that's the future. You get hooked to it by a bland service like YouTube and then use the single show streaming service for fairly cheap.