Dear Prime member,
We are writing to you today about an upcoming change to your Prime Video experience. Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership. We will also offer a new ad-free option for an additional $2.99 per month that you can sign up for here.
Amazon video's interface change up a few months back didn't do them any favors either. I've gone back to sailing the high seas rather than even bothering to check if any given movie's available for free on Prime just because the UX design is so god awful.
These megalithic companies are not untouchable and we would all do well to remember that. If they fuck up hard enough people will look elsewhere for what they need.