Raz0rfist is correct: Go Broke, Get Woke, Croak is the equation.

Race-swapping Isaac Newton to get attention was the primary objective. As with GamerGate, the identitarian conflict intentionally creates polarization which solidifies sectarian support among loyalists. This is why literally ignoring them and refusing to pay your licensing fee is the best objective. To defeat this enemy, you must deny them attention. When you do that, they will try to garner more attention from you by degradation, humiliation, taboo, and other mechanisms; and stoicism is the only answer. Be certain in their defeat, and deny them no ability to course-correct.