That is much a case of wokeness being an establishment-led phenomenon. The degenerate elites have all the connections and power needed to insert themselves into any hobby or industry and make demands with little effort. So you get people like Taylor Lorenz or John Walker Flynt able to shut down internet services on request. Sometimes an influential SJW troll is only a puppet for someone else, other times they have those connections that all "privileged" people have because they are the 1%.