Jewish lawyer trademarks "from the river to the sea" chant so he can sue anyone who says it
(media.kotakuinaction2.win)
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You also can't get general trademark protection for an existing word or phrase. Microsoft trademarked Windows, but it only applies to computer software. You can still call the things you look through windows.
More importantly you can continue to sell windows as windows and advertize as such. If this application is successful then it looks like it will prevent hats and shirts, and probably other apparel, from being sold without permission. It will do nothing to stop people from chanting it or painting it on things.
https://www.jdsupra.com/legalnews/considering-a-common-phrase-as-a-1796713/
Yes, it's like how pro wrestler Steve Borden owns the trademark on the name "Sting" for use in professional wrestling, while Gordon Sumner owns the name "Sting" for use in music.
Alternately, I've heard that the singer and wrestler are good sports about it, and the singer pays the wrestler $1 a year to use it.
Not sure which is true.
Sumner has been Sting since the 70s, so he certainly used it first.