A hit in their ad revenue hits their bottom line. In order to effectuate a change, that damages their bottom line, they'll have to manufacture a pretext. That's where the insiders come into play. Not everyone might be on board with accepting a reduction in ad revenue in order to implement some socio-political agenda, which is why a pretext is manufactured.
Force? It's not like those big techs aren't filled with leftists from the very top
A hit in their ad revenue hits their bottom line. In order to effectuate a change, that damages their bottom line, they'll have to manufacture a pretext. That's where the insiders come into play. Not everyone might be on board with accepting a reduction in ad revenue in order to implement some socio-political agenda, which is why a pretext is manufactured.