I know it's a minor thing compared to everything else, but my biggest issue with Creative Assembly on this was their initial announcement email of the new DLC. Which was not sent from their Total War e-mail account but from the email account of Hyenas (which is Creative Assembly's upcoming multiplayer hero extraction shooter, cause it's not like that market is heavily over-saturated at the moment ).

Yeah, it was just a case of some marketing person selecting the wrong e-mail address when sending it. But, to me it's just showing where CA's focus and concern is at the moment. And if you can't be bothered to put the correct e-mail address on your marketing emails, what else can't you be bothered to do?