Every time I go to the grocery store I pass by the book section on the way to the register and they always have those romance novels with muscular men on the covers. Nothing wrong with that since those are made to appeal to women, but I can't help but be a little annoyed sometimes because appealing to men in any way causes wailing and gnashing of teeth from the usual suspects and corporations are dumb enough to listen to them.
It would make for a good silly movie to have a man take over some romance novel publisher or a network that produces romance movies and completely changes them or subverts expectations a la Stranger Things season 3 where the couple seems to be headed for romance but the guy reveals he is gay at the end (one of the dumbest things I've seen in the woke era since they admitted the original plan in that season was for those two to get together) or they just turn the romance company into an action adventure/spy thriller company and then when the fans get upset, they call them all sorts of names.
Another thing would be to use out of shape men with beer guts and lecture the women about the female gaze and how evil they are to want to see an attractive man.
Yes, that is petty but I guess I just find it annoying that marketing to women is encouraged but marketing to men's tastes is somehow evil nowadays.
Men's wish fulfillment is helping someone suffering and in return gaining their loyalty and love.
Women's is never having to improve or do anything but exist and still having Chad Thundercock obsessively want to rape you every single day forever.
What's even funnier is that all the standards you'd think men would have in their "wish fulfillment" media are basically so flexible its closer to a suggestion. The example you mentioned, and the author's other works, show that being "used goods" basically means little if the girl is still wholesome and loving enough. Ten thousand weeb marriages a year show how easily a girl can fulfill that niche for a man.
But in women's the man is basically judged by criteria so harshly its almost impossible for anyone but a fictional person to meet.
Taps the sign about which gender was the majority readership for 'Re do of Healer'....
It is telling how a lot of men's romance will go down the route of 'I know you are 'used goods' but don't care so long as we work together on a trusting relationship' as that's a good fucking message of redemption and/or rebirth after being in a dark place.
Despite projection to say the opposite, it's funny how the women's ones are so superficial and shallow and the men's one's are a lot deeper than at face value, even stuff like My dress up darling has way more intimacy and relationship building than the women's stuff you see at the store.
Well that one is still written by women as wish fulfillment for women, its just slightly more wholesome about it because the author is a socially stunted weeb herself.
Gojo is a super tall, generically handsome guy with massive hands and an incredible skill that both feeds into her desires and is a financial goldmine. Despite this, he is a completely untapped and unnoticed find that she has to put in no effort to keep other girls away from or be worried about exes. He is the epitome of "marriage material" wish fulfillment.
Manga is just really good about having multiple genres of female aimed works, enough that sometimes they break through into mainstream like that. So you can run the gambit from pure smut to fluffy diabetes. Wherein the West its either raw porn or "young adult power fantasy" for women's literature.