I actually want to see the lefties fight over this
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They're all from the same company. They stuck with a formula, who cares? You don't always have to innovate within a product, that's like complaining that all of a company's milk tastes the same, or something.
Also, you can just look at the design and determine why it was done that way. They're Christmas romances; they're going to have Christmas colors and themes, and be focused on that aforementioned romance. So you're going to have a man and a woman, the color red, Christmas decorations, snow, etc.
It's not my thing, but there's certainly an audience for it, so it makes sense.
The only surprising thing is all of the women are in red and all the men are in green. I would've expected at least one with the colors swapped. Perhaps they exist, and this was cherry-picked far harder than necessary.
It's old fashion sense. When you're trying to be more traditional, the men usually wear darker colors - notice that they're all wearing dark green. Somehow it highlights their masculinity. Most of the women are wearing bright red, to try to look more youthful. Darker colors on women either make them more sensual, or more maternal, and that uncertainty is why women were traditionally more careful with them.
I don't know why any of it works that way, but it does. The women who self-insert into these movies probably play at heterodoxy, but when it comes right down to it, it works on them. To quote RLM, "You may not have noticed, but your brain did." I'm certain whoever did the advertising was well aware of that.