That's been the funny part about all of this virtue signalling about "black/woman/LGBTQ owned businesses". It makes it easier for people like me to figure out who and what to avoid. Even with the posting of the Ukrainian flag or the degenerate rainbow flag on people's online bios, even bumper stickers, and the mask wearers during Covid, morons are actively marking and identifying themselves. It's an escalation of the bright hair colors signalling a toxic feminist. I still make fun of it, but I actively encourage it. I want my enemies to make themselves known.