Avatar and Fast movies subsist heavily on foreign dollars more than domestic, because Chinese and other nations love our schlocky action shit. Its why Transformers continues to make billions despite literally everyone in America shitting on it. In a way, those franchises don't even need us.

That's why there is this huge trend currently of losing money for these studios. They've become so reliant and used to these bugmen dollars making bank for them they forgot why the bugmen paid them in the first place.

Marvel is in a different place because it tried so hard to be a political tool in America, which meant it needed to become American cultural landmarks.