Blizzard Entertainment Launches New LGBTQ+ Pride Merch Collection
(boundingintocomics.com)
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They sold gay pride stuff and actively promoted their participation in pride parades in towns near their offices. They just wouldn’t promote any of it on their Chinese social media and kept that stuff out of the Chinese versions of the game. Blizzard would be doing this regardless of their business dealings in China having ended
Blizz never did pride month in overwatch. They had at most some rainbowflag profile pic.
Now... they putting rainbows in the map where you cant avoid, most likely gonna troon out a few chars during this first pride month, and god knows what other crap.