Graphic design/ad experience nitpick:

They should put the apple up top, before any type. Your eye moves across this top to bottom. Let people see it, process "it's an apple" then see the type telling them it's a banana. This way, the deceit hits you first with a flash of "what?" rather than prefacing the image with spoilers hinting deceit is coming before you read anything else.

Putting the text first is the same principle behind the libs asserting pronouns first before engaging on any other level and wishing you would indulge. The images (and reality) speak for themselves.

It's subtle shit but it's still trickery, and it works. They use it against us every day in print, in ads, in articles. Learn to recognize and weaponize it right back.