Tucker Carlson's 1st twitter video has 67.3 million views and counting. His Fox show averaged 3 million.
(media.kotakuinaction2.win)
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It just goes to show how irrelevant Cable TV has become.
If you're Tucker, what you're really concerned about is making up for the $20mil/yr salary he was making. I think it's possible, especially considering the offer Daily Wire made to Steven Crowder.
The difference is that he'll be relying on Big Tech not demonetizing him.