What would you say was the last actually "get out, go to gamestop and play it"-worthy title? I'm trying to pinpoint where the industry started to go downhill, and I can't find a clear source
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Depends on what kind of games you're talking about I suppose. Infiltration into gaming was slow and could only reach so far for the longest time.
Console gaming and AAA games obviously were gradually hit first (starting maybe around 2016 and only started to take a firmer hold by around 2019), took a while for it to even begin touching indie PC game development and there's still a fairly high level of resistance there.
Unfortunately, marketing options for quality indie games is still a bit of a mess, thanks to the endless shovelware on Steam (Steam really should've kept some iteration of Greenlight on the table).
As for specific titles? The Metro series. Exodus being the weakest title, but wasn't due to wokeness so much as a possible misstep into gunning for a shift to an open-world environment. Just didn't flow as well as the previous two titles. Still rather down to Earth and real every now and then, like the first two games.
And then there's the debatable question about the game originally being released on Epic exclusive (for one year), but I can understand why the studio took the money on that one. The studio was probably not in the most stable financial situation, still lugging along after the fallout from THQ splattering into bankruptcy.