"Disney Adults" are a massive portion of their audience and have been for decades. These are people who all skew Left and are an immediate financial gain, instead of needing to court a child who then brings a parent to pay.
The parks especially, which are constantly filled with complaints about adult people hogging up things so much kids can't experience a lot of it.
A family won't spend their entire life's worth on your product. They'll see a few movies, buy a few toys, maybe go to the park once as a big saved up expenditure. Its a long term strategy that can fail if they don't become a coomsoomer hooked on nostalgia for a movie they saw as a kid.
A Disney Adult will spend 10s of thousands a year and will absolutely support whatever bullshit you shovel at them, and even defend it online for you for free. Its a far less risky investment with far more short term profit.
In a few decades when all the Disney Adults (whose existence sprung out of the 80s/90s big movies) die out, we will likely see if that changes.
"Disney Adults" are a massive portion of their audience and have been for decades. These are people who all skew Left and are an immediate financial gain, instead of needing to court a child who then brings a parent to pay.
The parks especially, which are constantly filled with complaints about adult people hogging up things so much kids can't experience a lot of it.
Seams a lot easier to get more “Disney adults” to just keep targeting a family.
A family won't spend their entire life's worth on your product. They'll see a few movies, buy a few toys, maybe go to the park once as a big saved up expenditure. Its a long term strategy that can fail if they don't become a coomsoomer hooked on nostalgia for a movie they saw as a kid.
A Disney Adult will spend 10s of thousands a year and will absolutely support whatever bullshit you shovel at them, and even defend it online for you for free. Its a far less risky investment with far more short term profit.
In a few decades when all the Disney Adults (whose existence sprung out of the 80s/90s big movies) die out, we will likely see if that changes.