And then academic researchers alerted corporate overlords and politicians of the potential of using sports as an influence vector for effectuating ideological value shifts and changing cultural norms in prime demographics. And this became very convenient for the NFL because of their insistence on relying more and more on black athletes, while the viewing base was overwhelmingly white.

And now you have prancing male cheerleaders, an overwhelmingly black athlete corps (60%), kneeling athletes and race hustling interest groups seizing the opportunity to line their pockets with tens if not hundreds of millions of dollars annually.