Just looked that up myself, my mistake was looking up "non-binding contract" yesterday instead of term-sheet, which is the phrase in Shapiro's video description.

Still, the proposal itself indicates a traditional command-and-control culture at Daily Wire, resulting in the ego driven and uncompromising character attacks from DW hosts (at least Owens and Shapiro). A metaphor borrowed from ThinkBeforeYouSleep is with Judo, where if to resist submissions you don't make any openings, your opponent is likewise going to stay on guard and you won't have any openings to exploit. If Shapiro, and Boreing could acknowledge some validity of the grievances, highlighted the status quo of big entertainment companies, and toned down the personality attacks, they would have looked better, strengthened the conservative movement, and preserved their relationship with Crowder.

If the DW business culture was more bottom-up and flexibly structured, a chiller approach to to this event would have occurred. Much more importantly for DW, their cinema venture is jeopardized if they don't have an unconventional M.O. able to tackle large, uncertain creative projects. Could be headed down the same ruinous path as Disney+, Paramount+, Netflix, et al, but without their incongruantly deep pockets.

Edit: Ben Shapiro being more humble in the past, which helped his reputation. Sargon had a good point about the BBC ordeal, that the host was barely discernible from shitlibs, regardless of the softball questions that flipped Ben out.