I recall reading an experiment done by economists. They offered people Hershey kisses for 1¢ or a Lindor truffle for 3¢. Recognizing it's a better deal, people preferred the Lindor truffles. Then they lowered their prices a penny. Suddenly, people preferred the Kisses. Turns out people prefer free, even if it's the lesser deal.
I recall reading an experiment done by economists. They offered people Hershey kisses for 1¢ or a Lindor truffle for 3¢. Recognizing it's a better deal, people preferred the Lindor truffles. Then they lowered their prices a penny. Suddenly, people preferred the Kisses. Turns out people prefer free, even if it's the lesser deal.