Dead Space "Remake" - for modern audiences
(i.imgur.com)
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The answer I've always heard was "More diverse people mean more diverse creative solutions, which in turns means higher chance of success and more money.". As in, they truly think white people can only come up with solutions A, B or C, and if you want D or E, you have to have black people.
Don't bother telling them about "diversity of opinions or beliefs" though, you'll get REEEEEEEEEEEEE'd very quickly.
Yea, I always respond with the idea that diversity of thought is more important than checking boxes. My company has great benefits and is overall good but they really are obsessed with diversity and I point that out in every employee survey.