That's where the growth is. Trad publishing is mining the refuse of ailing wrecks like Patterson and King. I've had friends who tried to publish certain subgenres like Urban Fantasy or Paranormal Romance and get told straight up by editors that "those are indie-dominated markets and we can't compete with them." Which is unreal if you think about it.

Basically its the final stage of disruption; the entrenched firms are retreating upmarket while the innovators consume them from below.