I had the same thought and I really never even liked Star Wars as a property.

There was a time when despite the franchise being in a rough place in terms of media, they were still pumping out good games in a lot of genres. You didn't even need to give a shit about SW for the original Lego games, or Rogue Squadron, or Jedi Knight to be fun classics.

And Disney knows it, that's why they named it that specifically to play on your nostalgia. That's their favorite game.