To the extent it shows anything, it demonstrates the ability to ignore any values as long as your motor cortex is stimulated. Not quite the same thing as resisting The Message.

In fact it reminds me of Punk/Alt-Rock/Metal frauds and their fans. The music and merchandise gives them sense of satisfaction from performative raging against the machine without actually doing anything. Or like a joke in The Stanley Parable. "Look Stanley, I've placed a bucket here for you to knock around while I continue my monologue. Perhaps you'll even find a way to use bucket that I didn't anticipate. Emergent Behavior!"