Elon Musk is now the largest Twitter shareholder
(reclaimthenet.org)
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Influence and control over who gets to speak in the 'public square' is something quite valuable when your ideology doesn't stand on it's own merits.
I wonder how much money Elon would have to spend to maintain a free corner of social media? I bet TPTB would rather destroy him than find out.
Because it's a containment site when compared to the reach of the main players?
The main virtue of Gab is that by building, owning, and maintaining it's own infrastructure it's free. It's also relatively isolated, because that freedom has been used to not bend the knee to the app stores-- the ones which the lion's share of tech illiterate normies use to access social media.