Morrisons said its research showed that milk does not need to be labelled as a perishable food. "The dates on the milk will stay the same - it is what we are asking customers to do which is changing," the supermarket said.

Unless that shit is vacuum sealed, ultra-pasteurized, and stored in a light-proof, temperature-controlled environment, it's perishable - and it's not like they're doing anything different, the dates are still going to be there. Any milk that has had the seal on it broken is on a ticking clock. Anyone who drinks it or uses it in cooking on the regular knows this, and knows well enough to give it a sniff test if it's been in the fridge for more than a week. These morons at Morrisons aren't doing a damn thing to reduce waste, other than patting themselves on the back for 'doing a thing'.