It won't.

The competitors are blockaded by open anti-trust violations conducted by the same gatekeepers who keep moving the goal posts for "truth".

Gab, Parler/Parlor (sp?), Frank, and the rest of them will never gain a foothold being banned from major mobile operating system app stores, banned from major browser app stores, and shadowbanned from major search engines. There's no inroad for the outgroups to reach them unless they already know how to reach them.