before damning him

"BRCC’s CEO, Evan Hafer, liked a Tweet calling Rittenhouse a “LARPer,” a “punk ass,” and “a wannabe douchebag.” He called those protecting their private property from rioters “repugnant.”"

it's a stretch to say he was damned. Those are opinions, and not particularly "damning ones". Its much better to disown him for hiring actblue shills, and not having a different opinion on rittenhouse.