When you think of LEGO, whom would you imagine as their clientele? Perhaps a White male child? WRONG!!! Single black women professionals are their target demographic now - Kotaku In Action 2

When you think of LEGO, whom would you imagine as their clientele? Perhaps a White male child? WRONG!!! Single black women professionals are their target demographic now (media.kotakuinaction2.win)

posted 3 years ago by GimmeFuelGimmeFire 3 years ago by GimmeFuelGimmeFire +57 / -2

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– Adamrises 12 points 3 years ago +12 / -0

Lego stopped pushing kits for imaginative building a long time ago. Because once you have them, you don't buy more.

Now they only sell "build it yourself" models that are too expensive to let children play with.

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– Lord_Greyscale 4 points 3 years ago +4 / -0

and in-between they had a brief stint of "here's a shitload of fiddly-little-bastard parts and a detailed assembly manual, for when you finally get tired of trying to replicate the box-art without instructions."

Those were, at least, reuseable parts.

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