I'll take "Movie trailers that aged well" for $500 please Alex
(www.youtube.com)
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Actually, it goes right back to BF Skinner. You're describing a Skinner Box. Push the right lever, get the reward you want. Push the wrong one, get a nasty shock.
You might be interested to investigate the types of psychological experiments they have done on non-humans. They are just applying stuff learned 100 years ago.