For decades, the right built itself on the idea of the private sector being some efficient mechanism that should be completely uninhibited and that the market will punish bad actors on its own through the power of customer choice. The right (at the behest of corporations) told us that the private sector is somehow more trustworthy than the government, and that the private sector is a rational construct dictated by the free market, rather than a barely held together clusterfuck run by human beings just as irrational as those in government. So we let the "free market" dictate the direction of the US, and that has led to the vapid society we see today. The free market eliminated jobs that didn't "require" college degrees, the free market made college a more important institution, the free market made teaching a low-paying, undesirable position and cultivated the ideological conformity we see in colleges and public schools today. National identity is non-existent and what little cultural identity we have left is being rewritten to be whatever corporations decide is palatable.

Whenever we hear companies go woke with products, it is always the same cucked response, "Just don't buy it! The market will respond and customers will just go somewhere else." "Just don't buy it," while good advice on the surface, generally is just a dismissal of concerns and telling people to shut up. It's not an act of defiance, it's an act of submissiveness, preferring to let the mythical "market forces" solve the problem for them, which overwhelmingly never happens. If those responsible for a failure in the market are too ideologically blind to actually understand or accept why that failure happened, then nothing will change, and those same people will move on to another company and infect all other companies with woke bullshit. By endorsing the complacency of "trusting the free market," we are just allowing the SJWs to destroy our culture, and then reshape the corpse of that culture into something that fits their ideology.