I'm taking this out of the reddit thread to discuss it directly.

Kienan was moaning about how .win is less searchable than reddit and how searchability is somehow vital to the success of sites.

This is patently false. Search is not what determines the success or failure of a site. Having a compelling, active community that people want to participate in and spread word about is what makes or breaks a site.

Every time a person types in communities.win, or selects it from their bookmarks, that was a LOSS for google. A loss for reddit. That was traffic that reached us, without them. IN SPITE of them. A net lost customer to them.

That is the power of the internet.

The power to look at any site and decide "you're dead to me", walk away, and deny them all power and go directly to the sites you actually WANT to use.

To those of you who still use reddit: I doubt your commitment to the great work of defeating reddit. In my eyes you are a failure by your own choices as a consumer. You give them power OVER YOU by your continued patronage.

The only answer is to walk away, make this the best we can, use it for everything, and BE THE CHANGE WE WANT TO SEE.