Everything Circles Back to Gamergate - Memology 101 on Matt Jarbo
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There's a difference between 4chan, a community dedicated to being edgy on the internet, and gamers as a group. 4chan may have broken the initial stories that exposed the scandal, but it was getting mainstream attention before Moot waved the rainbow flag. It was the lies about gamers coming from the media that woke so many people up, because we suddenly all had proof that we were being lied to.
Mooty waved the flag because people were utilizing weaponized autism to find the connections between the numerous names involved in the initial stories, figuring out who and what advertisers they had, then organizing operations to do something with that information.
Without those autistic retards most people would have screaming about it on twitter, then screencapped that and posted it to reddit, and then said they were doing something. Kinda like they have been doing ever since that day.