I saw an article on Bounding into Comics about the upcoming Ms Marvel (Kamala Khan) series casting its main character. Marvel/Disney said they wanted to be true to the character. I laughed so hard when I read that. Maybe going forward they will care about “staying true” to the character.
I’ve been collecting comic books since I was 10 (now 30). A few years ago I was at a local comic con and one vendor was selling comic book mystery bags for 5 bucks. I got the Ms Marvel #1. Kinda boring to me but it’s been going up in price. Maybe I’ll sell it once it goes up more.
Pretty much this. In their mind it's perfectly fine to "race-lift" a white character into a POC (Heimdall, Valkyrie, or what they tried to do with Iron Fist), but heaven forbid that you try to swap out any other race to white. Hell, the gingers in pretty much any comic book or movie adaptation get it the worst - there's a meme example out there of how many redheads from comics and cartoons got swapped into non-white people in live adaptations.
That being said, I do remember a small blow-up when it was rumored that they were looking at remaking Buffy the Vampire Slayer and they wanted to recast Buffy as a POC to start with. All the blue-hairs over on Twatter lost their shit because HOW DARE THEY. Just more "rules for thee and none for me" crap, if you ask me.
Heimdallr in particular pissed me off once I learned the actual mythology. He's literally referred to as "The whitest Aesir". Changing him was deliberate and malicious.
Anagram replacement theory in action.