I actually think Massie was sabotaged by his own supporters. A LOT of the vocal support he got from online advocates were from people who called the opposing side dumb, shills and heavily anti Trump beyond just 'he's implementing the wrong policies'

So you have the Fox news types supporting Massie's opponent to message the Boomers but then negative messaging from online influencers, there wasn't a 'positive' message with him such as highlighting why his opponent is unfit for the position unlike how I remember Brandon Herrera's campaign.