Seems like a PR stunt to get some press and being able to blame perceived 'failures' as some sort of <Insert whichever isms and phobias are currently fashionable> for its decline within the greater gaming community.

It's a bold strategy, Cotton. Let's see if it pays off for 'em.

I have never tried to pay my bills with positive PR from fluff pieces, but I imagine it would get a good laugh out of my creditors if I tried. I look forward to seeing how well it works for them. I'm sure all of their employees prefer getting positive press coverage over getting a paycheck, so it should work out just fine.