Akroyd is the founder or at least one of them. I enjoy it as well. Definitely a smoother and less "chemically tasting" vodka than I thought.

But that's my point though. You could enjoy it and never know he was part of it. I only found out because I saw Akroyd talking about it in an interview, which got me curious enough to try once he mentioned how their process worked. Good marketing without going overboard