This is why you don't give your ID to social media
(twitter.com)
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From what I've learned, it does seem like they target the most active users. The thinking being, "This guy is obviously hooked on our site, so he won't want to lose access by not complying." I'm sure there's all kinds of criteria that triggers the request, but that's a pattern some have noticed.
Certainly possible.
The deceased was previously actively selling off their things online in their very deathbed. So the posthumous pattern shouldn't have been that different when the next of kin picked up the torch.