The use of the word "clunky" is funny. Like they want to say "catastrophic" or any of 100 different, more accurate terms but somehow have to tailor the statement specifically to the handful of sensitive retards running the BBC who will shut down the agency writing the report.

"What is the nicest bad word they'll let us survive with?" is probably the most difficult part of doing the study and writing the report. The rest takes all of 60 seconds.