There are other sports leagues out there that don't hate their audience as much as the NFL. A parallel move is fine. It's the deliberate fostering of tribal belonging that's the real problem. The people who feel an allegiance to "their team," as if they actually had a relationship to them.
Pro sports fans are essentially the parasocial streamer relationship thing at scale.
Edit: Also the marketing op around the Superbowl as a social event/tradition to make sure people still put eyeballs on their product out of peer pressure. Another +1 for your drug analogy.
There are other sports leagues out there that don't hate their audience as much as the NFL. A parallel move is fine. It's the deliberate fostering of tribal belonging that's the real problem. The people who feel an allegiance to "their team," as if they actually had a relationship to them.
Pro sports fans are essentially the parasocial streamer relationship thing at scale.
Edit: Also the marketing op around the Superbowl as a social event/tradition to make sure people still put eyeballs on their product out of peer pressure. Another +1 for your drug analogy.