BlackNest’s web development content reveals how Canary Mission thinks of its “wins” in its efforts to influence U.S. policy. The website categorizes the group’s impacts into categories: “Change of behavior,” job loss, denials of entry to the U.S., arrests, and “deportation/forced to flee.” The site also collects mentions of Canary Mission in media, mostly from U.S. news outlets, and celebrates mentions of their impact.
Much of the BlackNest content has a corporate business tone and offers a view into a hierarchical and professionalized operation. A “Team Overview” page lists a staff achievement of someone named “Cheri,” who “identified the activist from” a viral video, and “Nora” is lauded for completing “the Stanford Arrest Profiles.” A “Team Updates” section offers a “Branding Update,” with instructions to the team to add a tagline to all posts about New York City mayor-elect Zohran Mamdani: “A vote for Mamdani is a vote for chaos in NYC.”
A landing page on BlackNest describes the “Company Impact” section as a place to “Track external company impacts, stakeholder feedback, and measure our influence across different initiatives and campaigns.” It’s unknown if the term “stakeholders” here refers to Canary Mission donors or other entities.
In the PDF, the group lists its core values as: Follow daas torah (a concept in Orthodox Judaism about rabbinical authority), integrity, passion for the cause, anonymity, no-ego team player, and rosh gadol (or Hebrew slang for someone “seeing the big picture”).
“Fight those who hate the Jewish people” is the listed purpose, and the group’s niche is “dismantle the anti-Israel network by attacking the messenger, not the message.”
Donations to Canary Mission are largely secret, as they are funneled through an American nonprofit to an Israeli nonprofit.
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Highlights:
It's rare to have people talk like comic book villains, even in private and even in internal documents.
Now where have I seen that before?