tl;dr Amazon made a game called King of Meat. It's some online party game. They expected 100,000 concurrent players. They bought a Mr Beast video to promote it. Yea, THE Mr Beast, the biggest Youtuber. They got a peak of 320 players and are now down to 21 players about 2,5 months after release.
The Mr Beast video that likely cost them millions to commission and which has almost 7 million views had practically zero effect. The peak of 320 players wasn't even due to the video but because of a free weekend a month later.
tl;dr Amazon made a game called King of Meat. It's some online party game. They expected 100,000 concurrent players. They bought a Mr Beast video to promote it. Yea, THE Mr Beast, the biggest Youtuber. They got a peak of 320 players and are now down to 21 players about 2,5 months after release.
The Mr Beast video that likely cost them millions to commission and which has almost 7 million views had practically zero effect. The peak of 320 players wasn't even due to the video but because of a free weekend a month later.
Really all around impressive failure.
Article: https://archive.is/LjC3B
SteamDB chart: https://steamdb.info/app/1926980/charts/