Recently was working a local con as a vendor and before the show starts I go around to the other vendors and buy whatever comics or books to add to my collection. This guy had Battlefield Earth for 50 cents. I saw the movie at a dollar theater when I was in the Air Force and thought it was lackluster to put it nicely. I’ve had people insist the book is much better so I’ll give it a read. I’ve avoided his sci-fi due to who he was but are any worth a read? Just out of curiosity I think I’ll read Dianetics one day since I remember those commercials as a kid.
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They knew how popular that kind of pseudo intellectual drivel can be, and as books like The Secret proved still are. Its a great bait to get people in and let them do their little mind games.
I think they really only stopped because "Scientology" became a household name instead of a bomb they could drop on you, so the bait stopped being effective.