Yeah, that's a self-goal from the people pushing the fake.

Even if smug, and even if I don't approve in any way of the California policies...I've seen much worse PR. That's kind of funny, and the response to the fake tweet is good too:

we never posted this (fake screenshot) — but it is funny lol

Actually makes them look kind of likeable.

This is why you don't lie about your enemies, when they are actually doing heinous shit.