The league has never, ever made money. People laugh at the players for acting like they deserve to make millions (of what? negative equity?), but at the end of the day, why does it exist in the first place? And the answer is because money is being burned to fuel a Potemkin facade of female employment in contravention to market forces, aka reality.
The WNBA is merely the most obvious exponent of every HR department and Tik Tok tech girlie in the nation. Jew daycare.
The tickets are practically given away. If I lived near an arena that held WNBA games, I'd absolutely do it.
I mean, I'd likely get banned from the WNBA for life, but it's a small sacrifice to make.