The league has never, ever made money. People laugh at the players for acting like they deserve to make millions (of what? negative equity?), but at the end of the day, why does it exist in the first place? And the answer is because money is being burned to fuel a Potemkin facade of female employment in contravention to market forces, aka reality.
The WNBA is merely the most obvious exponent of every HR department and Tik Tok tech girlie in the nation. Jew daycare.
And not only that, but playing like high school boys play. Layups and maybe a three pointer is the most excitement you'll get. No dunks. No flashy plays with three levels of fake outs, nothing.
I find standard basketball boring. Maybe let the WNBA differentiate itself with a new ruleset: Let 'em tackle each-other. 5 minute penalty for drawing blood. Make it like football or hockey, have some spirit!