This ad was banned in the UK, I wonder why? - Kotaku In Action 2

This ad was banned in the UK, I wonder why? (youtu.be)

posted 334 days ago by SocraticMethod1 334 days ago by SocraticMethod1 +60 / -0

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– Zyxl 4 points 333 days ago +4 / -0

Clearcast reviewed a pre-production script and rough cut for this advert. We considered that it presented cryptocurrency as a potential solution to economic challenges, without sufficient evidence for this claim or any warnings about the potential volatility and risks. We concluded that it did not comply with the BCAP code and advised that we could not approve this approach.

Sounds to me like this could be the actual reason they didn't allow the ad, but it could also be a post hoc rationalization/excuse.

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– deleted 1 point 333 days ago +1 / -0

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– Zyxl 1 point 333 days ago +1 / -0

What gets me is that apparently warnings about the risks wouldn't have been enough - they'd also need evidence that cryptocurrency is a potential solution to (national) economic challenges! What evidence would be convincing enough to them? When ads include happy people in them, do they also ask for evidence that the product makes people happy? I'm pretty sure that part of the quote was a CYA excuse.

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