They have doctrine upon doctrine about not only what constitutes a SP, but also the litany of things you can do to them (almost anything). This isn't a cult where they hide the evil behind a leader just acting hypocritically, its available literature.

Between that and the fact that you need to pay exuberant amounts of money to even really be in the church, its hard to feel bad for anyone except the kids born into it. Its FAFO in religious form.