Maybe because it has the potential to revolutionize the workflow for creating media, allowing teams of just a few people to go head to head with the multimillion dollar companies currently dominating the American media landscape?

You know, one guy with a vision creating something unique, instead of corporate slop that's been focus tested over and over again until it's inoffensive as possible.

Individual images aren't the endgoal here. you just haven't conceived of how generative AI might be used in a larger workflow to bolster the limited capabilities of an individual or small team.