If you've seen Joe outside his podcast, its not just business model. That's just him as a person. He is a walking meathead who compensated for a long time by just being loud and aggressive, before his podcast taught him it was better to just stay quieter for success.

Its also why he doesn't try to have an agenda, he isn't actually capable of that deep of thought and planning. He destroyed Carlos Mencia for joke thefts, and then turned around and gave Amy Schumer (a confirmed rapist) every excuse under the sun why she didn't steal jokes she obviously stole. He just reacts in the moment to whatever is happening.

This sounds like its hate, but its literally why he can get those interesting people on his show. No other podcast could pull from both sides, Zlist comedians to literal elites like Musk and Jack Dorsey (at the time), both presidential candidates. Its what makes him successful.